Selling your home is a big deal and preparation is key to succeeding in the Sarasota and Manatee County real estate markets.

There’s more to selling your home than simply posting it for sale on the MLS. A detailed marketing plan and sales strategy ensure your listing gets in front of the right people and that you’re ready to negotiate to get the best sold price for your property. The LeClair Team works closely with our sellers to prepare their home for sale and showcase it to the right network of buyers.

Here’s what we recommend to prepare yourself and your home for the real estate market:

Work with professionals

Working with an experienced REALTOR® means having a dedicated professional going to bat for your listing and marketing it to the right buyers. A licensed real estate agent can help you sell your home for more money than listing it for sale by owner or selling it to an iBuyer program like Zillow or OpenDoor. REALTORS® with the right experience can make your sale a breeze and help you navigate the complexities of contracts and negotiations when you’re selling your home.

Working with professionals doesn’t stop at your real estate agent. Professional photography and videography are a great way to showcase your property in its best light to prospective buyers. More than 92% of homebuyers in 2019 looked at the property they ended up buying online before booking a showing. The nicer it looks, the more likely buyers are to want to see your listing.

Price your home right for the market

Overpricing and underpricing your home have the power to kill your sale. It’s important to list your home at its true market value to get the best results on your sale. An overpriced listing will drive qualified buyers away and an underpriced listing may leave them wondering what is wrong with your home. Consult with your REALTOR® about what homes that are comparable to yours are selling for and determine an appropriate listing price for the market.

Keep it tidy and fresh

Clutter, overpowering smells, and dirt are major deterrents to prospective homebuyers. While your home is on the market, keep it as clean as possible to make sure buyers focus more on what their life could look like in your space rather than what you had for dinner last night or the dirty socks on your teenager’s floor. Store your personal effects, put away laundry and extra shoes by the door, and be aware of cooking with strong spices. Help prospective buyers feel at home.

Preparing well in advance helps make selling your home a smooth transaction. It’s important to prioritize prospective buyers and keep their habits and goals in mind when marketing and negotiating the sale of your home. A qualified REALTOR® is your biggest asset in getting the job done and getting a great return on your real estate investment when you sell your home.